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EYE-FI/MIFI

Associated Press- Deadlines are critical in journalism. If you sleep on the job, another reporter will get the big scoop. But with the Eye-Fi and MiFi® mobile internet combination, you are a step ahead of the competition.

The Eye-Fi card is the first wireless memory card, and fits into your camera just like your regular SD/SDHC card. But, the competitive advantage is that the Eye-Fi card has built-in Wi-Fi, allowing you to use any wireless network to effortlessly transfer photos and videos straight to your computer and up to 25 photo sharing sites!

By pairing this great tool with MiFi®, your personal, portable Wi-Fi hotspot, you can send pictures into the office as soon as you snap the shutter. How’s that for up to the minute news! Cover the latest news stories in real time, with no worry about downloading or sending pictures.

Your latest assignment is to cover the delegation visiting the President from _____. As part of the official press corps, you have an all access pass. Before heading out you program your eye-fi card to pick up the signal from the MiFi® mobile innternet device hidden in your pocket. Pop it into your camera, and you’re good to go.

 

When you first setup your Eye-Fi, you specified which networks you want your Eye-Fi card to use to transfer your media and what computer can store the pictures.You can add up to 32 networks for your card to use! Then, whenever your camera is on and in range of one of your specified networks, your photos and videos will FLY directly to YOUR computer and the photo sharing site that YOU choose!

 

The first event is a reception for the visiting diplomats in the White House Rose Garden. You catch the semi-relaxed atmosphere perfectly in your photos. As your colleagues are still taking pictures, yours have already been sent back to the office and are being loaded on the newspapers website. Thanks to your Eye-Fi/MiFi® combo, the story is out 12 minutes after it occurred.

You follow the delegation all day and capture the rout in a photo essay. First the famous DC monuments, then a tour of Capital Hill. The signing of historic legislation is captured brilliantly, as is the glitz and glamour of the formal ball held that evening.

The other big news publications are pulling their hair out trying to figure out how your site has the photos and commentary up so quickly. You chuckle to yourself and keep you secret weapon a mystery. What your colleagues don’t know is that you’ve used Eye-Fi/MiFi® for a unique blend of brains and speed. When on the road, this dynamic duo fills your every beckoning need.

The Pressroom, Youtube, Flickr, Facebook, Photobucket,…..whichever your favorite sharing site, you just specify… then watch your pictures and videos fly! In the fast paced world of photo journalism, timing is everything. Download, download, as fast as you can!

But, you can’t catch me, I’m an Eye-Fi Man!